Vision
To be our customers' trusted financial advisor by fostering an exceptional customer experience and building lasting relationships.

Values
First Niagara's Values are the fundamental principles that surround and guide our relationships, partnerships, teamwork and performance as we interact with our employees, customers, communities and shareholders.

Integrity
Being consistently and uncompromisingly honest and trustworthy in everything we do

• Always do what is right
• Avoid conflicts of interest
• Be sincere

Commitment
Pledging to take ownership and being accountable for delivering what we promise

• Be involved and responsive
• Embrace change
• Empower the individual

Respect
Having genuine regard, consideration, and empathy for others

• Seek the "win-win"
• Agree to disagree; then support decisions
• Communicate in a non-threatening way
• Promote and support life balance

Caring
Demonstrating concern for others

• Go the "extra mile"
• Seek alternate solutions
• Sympathize
• Treat others the way you want to be treated
• Get involved

Diversity
Valuing differences

• Respect all ideas, experiences, styles, talents, backgrounds and knowledge
• Learn from each other
• Leverage diverse talents and experiences as a competitive advantage

Passion
Loving what you do

• Strive for excellence
• Demonstrate enthusiasm
• Have fun and celebrate success
• Be an advocate - WOW them!

Excellence
Continually exceeding expectations

• Provide exceptional service
• Recognize right people; right skills; outstanding results
• Create value